On a mission to bring the power of AI to ecommerce brands
We believe every ecommerce brand deserves access to world-class AI customer support.
Vision
Ecommerce brands shouldn't have to choose between drowning in tickets or hiring a bigger support team.
Hoop works inside your helpdesk, learns your brand voice from day one, and resolves tickets using real data from Shopify. We give support teams their time back to focus on the conversations that actually need a human.
Our vision: every ecommerce brand, from 10 tickets a day to 10,000, can deliver support that feels personal and fast. The kind of support that turns one-time buyers into repeat customers.
Founders
Built by the team behind Trello
All three co-founders spent over a decade building Trello together, from startup to Atlassian acquisition in 2017. They built one of the most successful project management tools in history, all while growing a remotely distributed team with a strong company culture. After staying through 2022, they reunited to build Hoop.
Justin Gallagher
Product, Engineering & Design
Led Product, Engineering & Design at Trello for over a decade.
Stella Garber
Go to Market
Led Marketing at Trello and championed remote work advocacy.
Brian Schmidt
Operations, Finance & Legal
Led Operations, Finance & Legal at Trello.
Investors
Backed by the best
Venture Partners
Angel Investors
- Wade Foster (CEO, Zapier)
- Job van der Voort (CEO, Remote)
- Kristen Habacht (CRO, Typeform)
- Jay Simons (Fmr President, Atlassian)
- Linda Lian (CEO, Common Room)
- Michael Pryor (Co-founder, Trello)
- Andy Dunn (Co-founder, Bonobos)
- Jiaona Zhang (CPO, LinkTree)
- Nikita Miller (SVP Product, The Knot)
- Darren Murph (Fmr Head of Remote, Gitlab)
- Annie Duke (Author, Decision Strategist)
- Maggie Adhami-Boynton (CEO, Shopthing)
Company
A team built on trust
Hoop is a remote-first, mostly asynchronous team located across the US. We care deeply about building delightful, world-class software that keeps the customer at the center of every product decision.
01
Remote First
A distributed team across the US, working asynchronously.
02
Customer Obsessed
Every product decision starts with the customer.
03
High Trust, High Accountability
We're intentional about how we work together.
04
Exceptional Craft
Building delightful software is our passion.
News
Forbes: Ex-Trello Execs Found Hoop For AI Driven Productivity Tool
TechCrunch: Hoop uses AI to automatically manage your to-do list
Fast Company: Are you a barely managing manager? This is how to cope
Hoop Blog: Announcing our $5m seed round
Ready to see Hoop in action?
Join the ecommerce brands already saving hours every week with support that learns your voice.